Strategic Use of Images in Search Engine Optimization

When evaluating page structure and layout, there’s a strategic way to use images that enhances SEO beyond just adding ALT tags. This approach can boost your search rankings while incorporating your marketing messages effectively. Let’s break it down with an example:

Imagine you run a travel site and want to optimize a page for the term “Las Vegas hotel,” while also featuring a promotional message like “Book now and save 20%!” Although the promotional tagline is compelling, it lacks the necessary keywords. To address this, consider placing the marketing message within an image and using a header tag for the key phrase “Las Vegas hotel.” This method highlights your target term and integrates your marketing message without sacrificing keyword relevance.

In essence, images are ideal for adding marketing messages that may not include crucial keywords. By using this technique, you ensure that the descriptive text is indexed for SEO, while the promotional content enhances user engagement. Balancing keyword-rich content with persuasive messaging satisfies both SEO and marketing goals.