Category Archives: Uncategorized

Incorporation of Company Branding and SEO

SEO is not an exact science, which becomes evident when trying to balance SEO and branding within a strategy. This process can be…
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Strategic Use of Images in Search Engine Optimization

When evaluating page structure and layout, there’s a strategic way to use images that enhances SEO beyond just adding ALT tags. This approach…
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Google now discounts all reciprocal links

For a long time, reciprocal links have been a cornerstone of inbound linking strategies, but that approach is becoming outdated. Google now disregards…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links - SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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